The thesis of the book is the reptiles primary instinct of selfpreservation. Reptile, in contrast, suggests to jurors they should find the defendant liable simply because the plaintiff was injuredi. Infidelity, sexual conflict, and other bedroom battles david ball and don keenan, reptile. Even within the assumptions of the reptile perspective, there is one source of insecurity that can be hung on a plaintiffs case. The 2009 manual of the plaintiffs revolution, 117 2009. The 2009 manual of the plaintiffs revolution, says a shift in the way lawyers try cases has led to larger verdicts and what.
The 2009 manual of the plaintiff s revolution behavioural sciences. There has been a recent trend in the plaintiffs bar to utilize what is colloquially known as reptile theory to maximize injury awards. The reptile theory asserts that you can prevail at trial by speaking to, and scaring, the. The strategy is based on a book by david ball and don keenan entitled reptile. Been hearing this book was a mustread for years at every plaintiffs bar conference around. Get your kindle here, or download a free kindle reading app. The manual of the plaintiffs revolution balloon press, 2009. David ball on damages andwith reptile cofounder don keenanreptile. Combating plaintiff tactics commonly called reptilian. In their books, videos and seminars, keenan and ball advise plaintiff attorneys to demonstrate to jurors the immediate danger. Keenan travels the country teaching seminars to plaintiffs personal injury lawyers based on his book entitled reptile, the 2009 manual of the plaintiffs revolution. Challenging use of reptile theory tactics at trial. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation.
The reptile theory is attributed to a former professional theatrical director. The 2009 manual of the plaintiffs revolution balloon press 2009. The 2009 manual of the plaintiffs revolution the reptile manual. Defending against reptile theory trial strategy in tort. Successful mediation strategies for transportation. The 2009 manual of the plaintiffs revolution by ball et al at over 30 bookstores. In 2009, don keenan and david ball authored a book entitled reptile. The 2009 manual of the plaintiffs revolution, said a shift in the way lawyers try cases has led to larger verdicts and what justice in this. Ball is an awardwinning teacher for the north carolina advocates for justice and the american association for justices national college of advocacy.
The manual of the plaintiffs revolution david ball, don keenan on a kindle. Ball wrote two of the bestselling trial strategy books ever published. The authors posit that the forces behind tort deform hijacked the reptile by fraudulently portraying plaintiffs lawyers as a menace to society. The 2009 manual of the plaintiffs revolution david ball, don keenan on. The 2009 manual of the plantiffs revolution as want to read. Reptile strategy has taken the plaintiffs bar by storm. Hypnosis books recommended in killer influence jonathan altfeld, irresistible voice i download jonathan altfeld, irresistible voice ii download paul babiak and robert d. The 2009 manual of the plantiffs revolution by david a. The 2009 manual of the plaintiffs revolution ebookwe will not be reprinting the physical copy of the reptile 2009 manual.
The 2009 manual of the plaintiffs revolution, which arguably glamor ized jury nullification and created a new trial. Defending against reptile theory trial strategy in tort litigation. The 2009 manual of the plaintiff s revolution 9780977442553 by david ball. The 2009 manual of the plaintiffs revolution, and now claim it is revolutionizing the way the trial attorneys approach and win their cases. Keenan and david ball make a case for persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. Keenan reptile the 2009 manual of the plaintiffs revolution on right now david ball, don c. The 2009 manual of the plaintiffs revolution paperback 2009. Identifying jurors who are susceptible to the reptile. Keenan reptile the 2009 manual of the plaintiffs revolution learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Don keenan and a great selection of similar new, used and collectible books available now at great prices. Keenan reptile the 2009 manual of the plaintiffs revolution. The 2009 manual of the plaintiffs revolution by david ball and don keenan.
The 2009 manual of the plaintiff s revolution reptile brain reptile house against the cult of the reptile god reptile zoology course manual for 2009 vw rabbit bmw 328xi 2009 manual 2009 vw rabbit manual pdf 2009 ezgo rxv manual crv 2009 service manual 2009 ez go txt owners manual 2009 acadia manual. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs. When psychopaths go to work robin baker, sperm wars. As the authors explain, the reptile is that part of the brain that is continually. The 2009 manual of the plaintiffs revolution reptile strategy. The book specifically instructs the reader how to get the reptile, in the era. The 2009 manual of the plaintiff s revolution paperback 2009.
The 2009 manual of the plaintiff s revolution by david ball, don keenan as well as others can be acquired by clicking wonderful on web link download. Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. Theyve since published a follow up book, reptile in the mist, and are hawking the theory via a website, dvds and nationwide seminars. Plaintiff psychology and the defense response, 2015 5 id. Find all the books, read about the author, and more. These two gentlemen coauthored a book titled, reptile. David ball and don keenan instruct us to provoke jurors instincts for selfprotection personified as the reptile by focusing jurors attention on the threat to community safety. The 2009 manual of the plaintiffs revolution by david ball.
In 2009, attorney don keenan and jury consultant david ball published reptile. In the decade since david ball and don keenan published their book reptile. Reptile the 2009 manual of the plaintiffs revolution pdf download, this book is a compilation of the results of a series of jury research sessions conducted by the authors. Download claims and litigation management alliance. The 2009 manual of the plaintiff s revolution by david ball, don keenan will certainly always offer you motivations. Keenan reptile the 2009 manual of the plaintiffs revolution on right now learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. The 2009 manual of the plaintiffs revolution 52 2009. The idea of being manipulated can be very threatening. The reptile theory is based on the book by david ball and don c. The 2009 manual of the plaintiffs revolution, authored by david ball and don keenan, presents a trial strategy for plaintiffs attorneys with the goal to get the jurors brain into survival mode, a mode which is controlled by the r complex or reptilian brain. The 2009 manual of the plaintiffs revolution, the reptile strategy they proposed has become a staple of every. The 2009 manual of the plaintiffs revolution, don c.
The 2009 manual of the plaintiffs revolution 1st ed. See reptile, page 3 don keenan, coauthor of reptile. Enjoy the convenience of reading the reptile on your pc or handheld reading device by downloading your ebook copy today. As defense counsel informed me in a pretrial bench memorandum, plaintiffs counsel mr. The strategy is based on a book by david bell and don keenan entitled reptile. Of course, argument is reserved for closings, not to be made 2 during opening statements. This trial tactic is being taught in plaintiffs trial advocacy courses throughout the country.
The 2009 manual of the plaintiff s revolution free download as. A brief primer on the reptile theory of trial strategy. The 2009 manual of the plaintiffs revolution new york. Defending against the reptilian theory to avoid extra. Strategies for dismantling the plaintiffs revolution by thomas m. Reptile the 2009 manual of the plaintiffs revolution pdf. If effective, the jury will connect the dots between the violation of a plaintiffcrafted safety rule that, if not followed by the community at large, will place the jury and their families in danger, compelling a. The reptilian brain, or rcomplex, is that part of everyones threepart, or triune brain that unconsciously drives most of what we do. In their books, videos, and seminars, keenan and ball advise plaintiff.
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